RED BULL HARDLINE BROADCAST DESIGN PACKAGE
Live broadcast graphics, creative direction & motion design.
Broadcasted live on Red Bull TV and Facebook Red Bull Hardline is one of toughest downhill mountain bike races in the world.
Our brief was to refresh the broadcast design package and home in on the earthy, gritty features of the course...so we got to work using a new 3D fragment generator plugin.
The assets needed to be designed with two different delivery approaches in mind, 16:9 for broadcast and 1:1 for social media integration via Facebook Live; so we set the After Effects projects up to dynamically pre-populate making onsite rendering quick and efficient for the editors. Due to simultaneous live broadcasts we opted for a render process over using VizRT and all real-time graphics we dropped in prior to the satellite transmission.
We also worked along side Red Bull's in-house programmers providing the creative for their bespoke social media broadcast platform. This enabled the viewers to interact and contribute via Facebook Live connecting the audience with the show via real-time polls, comments and shoutouts.
The final result was a comprehensive graphics package that consisted of opening titles, a wide range of lower thirds for rider times & splits, bumpers, leaderboards, course maps and rider profiles.
Client
Role
Art Direction, Brand Design & Development, 3D Design, Motion Graphics, Live Broadcast Graphics Operator
Tools
Adobe After Effects, Adobe Photoshop
