RED BULL CULTURE CLASH 2016
Event branding design & live visuals.
This was our third installment for Red Bull's innovative live music experience, the mighty Culture Clash; where theatre meets music with festival-scale production.
Utalising the latest concert technology we delivered live visuals and content for the main arena LED screens, branded content for the VJ driven stage design LED configuration and the wrap around 'Arenamation' visuals which were also integrated into the live show.
Predominantly using Adobe After Effects and Cinema 4D we also designed and animated all the brand related content for the live stream which was broadcasted on YouTube, BBC iPlayer and BBC One Xtra. This consisted of various round based stings, bespoke 3D & 2D animated loops for each artist, a host of on-air broadcast graphics such as lower thirds and logo idents which were triggered using Viz.
Our involvement also covered the regional events in both Bristol and Manchester as well as the main event at London's O2 Arena.
Client
Fastlane Entertainment / Red Bull
Role
Art Direction, Broadcast Design, Concert Visuals, VJ Visuals, Motion Graphics
Tools
Cinema 4D, Adobe After Effects, Adobe Illustrator, Viz RT, Clarity